Current
FYERS
Senior UX Designer 2
Joined to lead onboarding design, then moved into the Innovation Lab to shape and pitch new bets for the business.
- In the Innovation Lab, designing a financial-education product that turns market knowledge into better trading. Built its brand on the design system and the app with Claude Design: AI executes, I shape, question and set the bar.
- Led secondary research for Advisory: worked through a heavy load of data, analysed and synthesised it into the insights that shaped stakeholders' go/no-go call, and took part in that decision.
- Led design for the live onboarding flow, managing the designer and the design work, lifting lead-to-eSign completion from ~15% to ~31%.
- Before AI prototyping tools, built a Figma tokens and variables framework that made order-window prototypes behave like the real thing: 80% fewer screens and smoother dev handoff.